Who we are

Sports Avenue is the online pro-shop of Badminton. Sports Avenue is today the largest sporting good retailer, and operates a diversified portfolio of sports and brands. We specialize in Badminton, we carry a large variety of badminton gears to suit your needs. We at Sports-avenue.com offers a comprehensive line of badminton equipment for recreational and professional customers enabling customers to select the right equipment to suit their personal playing styles.


Discover sports-avenue.com utilising the latest technologies to make your shopping experience even better. Our websites are fully responsive and offer a unique online shopping experience with our new features including lookbook.

SPORTS AVENUE - Values & Beliefs:

Since Sports Avenue was founded, we have operated in accordance with a set of core values and beliefs, which are critical to our continued success as a company, and as individuals.

Sports Avenue Mission & Vision:

Sports Avenue rely on word of mouth (recommendations). That’s why we are the Nations Favourite One-Stop Badminton Store.


Our mission is to be the premier provider of quality equipments and service for badminton, including rackets, shoes, shuttlecocks, strings, grips, bags, apparels, and stringing service.


Maintaining or achieving the number one or two position in addressed market segments in terms of market share, customer satisfaction, and technological leadership.

Sports Avenue

Being a good corporate citizen in the local and national locations where the company produces, sells, and services its products.

Conduct business on the highest ethical basis:

Life is too short to be ashamed of anything we do. Truth, honesty, and integrity in all of our dealings with other people allow us to always be proud of our association with Sports Avenue.

Customer Values:

Sports Avenue believe in providing our customers with top quality service to match our unbeatable prices. If you have any questions regarding our products, feel free to contact us and we will be happy to help you.


Sports Avenue works together with third party vendors working hard to find your sporting equipment needs. From the newest to discontinued models we try hard to search from all sources in USA, UK, Canada and Asia.